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Dimension Data​

Dimension Data recognised the need to create a new, globally scalable website with leading edge marketing automation integrations to address the variety of audiences.

 

My role as a Design Lead was to direct and oversee the project, driving modular design and making recommendations on how to best deliver on requirements whilst keeping the design intuitive. I was responsible of creating IA and taxonomy, collaborating closely with an SEO agency and stakeholders. 

 

The platform was further leveraged for Oakton website (a DD subsidiary) which was customised under my direction. Both sites have since been merged to NTT branded site.

Company Website

Role 

Design Lead

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Responsibilities 

IA / taxonomy / UX & UI design direction / strategic direction / MVP delivery 

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Video

www.youtube.com/watch?v=_orea5u47sw

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DD background 1.png
DD hero screen.png

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Outcomes

 

  • Simplified IA & offering structure

  • Empowers marketers to create experiences 

  • Global template aligned to brand

  • Enables personalisation & insight driven decisions

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Watch the case study video where Laura & the CMO of Dimension Data provide a snapshot of the project.

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© 2023 by Laura Aaltonen

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