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Fantribe

App & Web Rebranding​

Fantribe is a SaaS platform including a Fantribe Hub admin console, and a native mobile app to engage and reward fans. The goal was to give the product a new, updated look and feel across all assets, to appeal to a broader target audience.

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My role was to create a new brand colour palette, updated UI design, image assets, marketing collateral and eventually build the new marketing focused website. I collaborated with another designer to create a new logo for the brand.

 

As a result, the all channels, materials and collateral now follows the new look and feel, appealing to a broader buyer audience across industries.

Role 

UI Designer

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Responsibilities 

Colour palette / typography / mobile design / web design / image assets / google slide design / logo (collaboration) / Wordpress site build

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Site 

www.fantribe.co

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Optimised journey & navigation

 

To establish an optimised user journey, I benchmarked competition and applied commerce best practices. 

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One of the key areas where careful consideration was required was the navigation and product categories, given the complexities of collections, categories and variants. I guided the design decisions on the primary navigation based on competition benchmarking and best practice.

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Retention

Discovery

Instagram integration

Look books, promotions

Easy category navigation

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Conversion

Contextual imagery

Optimised product page

Seamless check-out

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Abandoned cart reminders

Cross-sell, up-sell

Bundling

Loyalty

Member emails

Discounts

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The site uses several tactics to attract interest and up-sell products to increase cart value. Cross-sell is provided in context, with related products and instagram shopping.

Up-sell & cross sell

 

I advised the business in strategies and methods for optimised customer journey to reach the business goals set for online sales.

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Outcomes

 

Since the launch, the online shop has provided exponential growth for the business. Online shop is now the main sales channel for the brand.

© 2023 by Laura Aaltonen

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